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Basically, it tells the narrator what to say to best communicate your message. A good narration script aligns with your brand voice and style, and provides the framework for the video. Everything else, character design, animation style, even sound effects, will center around that message. It builds on the voiceover script to include what characters will be doing, when, and in what settings. At the same time, we might also start work on step three: Design. But 3D animation probably will. This is also where we work on character designs—exactly what they sound like—and style frames—still frames with a finished look so you can get a sense of the final style.
Expect a lot of back and forth at this stage, because this is where decisions get made. Many video providers would offer storyboards at this stage. Not us. At IdeaRocket we prefer storyboard animatics over storyboard drawings.
Your standard storyboard includes a bunch of still images. But an animatic combines the images with the voiceover cues so you can get a sense of the flow and timing of the video. While animatics are simpler than the finished animation, the extra time spent in the early phases prevents costly dead-ends and rewrites down the line.
The storyboard animatic is also our first chance to block and stage the characters and camera angles to maximize dramatic storytelling elements. The more staging , blocking, voiceover sync, timing, and flow we can get done in this first pass, the better.
Using a style that is appropriate to your organisations brand and values will help communicate those branding guides. A storyboard will be produced of the various scenes in the animation.
Storyboards are a scene-by visual description of what will be actually seen on screen. We will produce the animation with a remotely recorded voice-over. The voice-over is typically provided by a trained voice-over artist but we can also use your own team members. The actual voice recording session our clients can call into to listen and guide tone and pronunciation which can be very important with productions that are very technical in nature such as health animations. We will finalize the animation and add sound design and deliver it as needed.
The last step in the animation process is a bit of tweaking based on the last round of client feedback and also a little magic. The sound design in animation is often what helps it come to life, its the blips and blops, doors opening and closing, engines starting and planes zooming by. Good sound design you would barely notice as it feels so natural to the creative.
The absence of it will stand out. Animation lasts. We have produced animation for clients which are still in use and returning investment to them several years later. The cost of animation over live-action is not significantly different but the long-term benefits are due to the simple fact that animation does not date. Animation can be made into pretty much anything in reason. It can be tailored perfectly to your brand identity, values, tone of voice, and personality. It can be made in multiple lengths with ease.
It can be tailored to the needs and consumption of your audience. It can be made more accessible for your audience both in terms of ease of access and also interim of catering to an audience with a variety of disabilities.
Animation is inherently a visually eye-catching medium. This works very well indeed on social media and with or without audio so it will also work well on mobile devices. If you are looking to produce a series of animations working with the Kartoffel Films animation studio ensure that not only can we make great bespoke animation to meet your needs we have access to dozens of animation creatives via the Kartoffel Film Network.
This means we can scale a project as needed and choose from a variety of approaches and styles. Our animation studios team of animation producers will act as your point of contact throughout the project ensuring seamless communication and great production management.
They will help guide you through the production process from the beginning to the final delivery of the animation. Our in-house team have experience in not just guiding the production of a bespoke animation of also planning and implementing a video content strategy. This experience ensures that any animation content we produce is results-driven.
Creatively lead, we bring our collective creative experience to every project big or small. Our Focused highly responsive production process ensures your content is made to the highest quality. We are super fast and will turn around projects with surprisingly short schedules.
Our unique combination of Creative experience, Focused production, and speed will ensure your content is engaging your audience while the conversation is still happening. Skip to content. Animation Studio Enquire Now. See Our Animation Work.
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